SMOKE FREE SIGNALS Mass-reach
health communication intervention campaign

To continue the progress and effort of educating and sharing awareness of the traditional use of tobacco, SFS has implemented a mass-reach health communication intervention campaign. The purpose of the campaign is to spread awareness about the sacred use of traditional tobacco as a protective factor and the danger of commercial tobacco use and secondhand smoke, while recognizing the cultural continuance of New Mexico Indigenous communities. This campaign will include a professional photography session, slogan development, distribution plan, social media highlight, and paid media outreach (i.e., posters, billboards, magazine ads, newspapers, etc.). 

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